Selling Your Home? Headlines Make Headway!

One-Liners To Make Selling Your Home Happen

If you’re thinking of selling your home in Salt Lake City or surrounding Utah areas this summer, you’re likely to have already considered different approaches to making it stand out from other properties. Will you repaint in the entryway? Stage the living spaces? Should you upgrade the appliances — or leave them as is to keep the asking price as low as possible?

Those are all pivotal decisions, and I would be delighted to offer advice on how each is likely to affect the sales effort. But there is also a less prominent element you may not have considered: the impact the text of your advertising will have on your marketing and – potentially – the overall results. The regimented way listings are presented tend to impart them with a similarity that may not be warranted. Overcoming that effect can make your message draw attention…and prospects.

According to real estate conversion content specialist Karen Hutton, next to the main photograph, the headline is everything. Hutton’s territory is Queensland, Australia, which goes to show how universal marketing truths are. Says Hutton of the headline tactic, “It must arouse curiosity, use meaningful specifics…and be intriguing.”

Some of my favorites noted on her marketing website?

·                 Keep Your Cool: Coffee Just Around The Corner

I’m not sure what this means — it’s why I’d have to read the ad!

·                 Designer Retreat In The Heart Of Town

          A perfect marriage of two sales points in just seven words

·                 Go Slow: A Home For Relaxing and Entertaining

         A lifestyle pitch that sounds entirely credible

·                 An Urban Getaway To Complement Nature

         Instant appeal to city-dwellers who wish they could live in the country

·                 Good Bones: Ready For Your Inner Designer

         Clever way to avoid the negative sound of ‘fixer-upper’  

If you’re thinking of selling your home in Salt Lake City and beyond this summer, I’ve got many more sources of inspiration for creating standout marketing designed to get your home S-O-L-D. 

Contact me today to schedule a strategy-building session. There’s no obligation, and the ideas we discuss can make all the difference to how you approach the many options that are immediately available in today’s market!

Recent Rise in Bank-Owned Home Activity Reported

Last Month’s Foreclosure Rise May Renew Buyer Interest

Last month’s RealtyTrac foreclosure roundup showed that for the first time in a while foreclosure activity across the nation was on the increase. Largely due to an 11% month-over-month increase in bank repossessions (REOs), U.S. foreclosure starts increased 4% from the previous month. It wouldn’t be surprising if that kind of news winds up resulting in renewed buyer interest in  Salt Lake City bank-owned home market. 

Daren Blomquist, RealtyTrac’s vice president, had previously pointed out the state of the market. “While distressed properties — whether bank-owned, pre-foreclosure or short sales not in foreclosure — are still selling at a significant discount compared to non-distressed properties, average distressed property prices are increasing in many markets thanks to strong demand and limited inventory.” 

Now, that inventory is growing, too. 

Achieving the best end result from today’s REO prospects does take skill in dealing with the bank. Naturally, it’s a good starting point to team with an experienced agent. Knowledge is power, and being able to rely on a professional with a recent history of successful negotiations is the surest way to approach a bank. The guidance you get can make all the difference when it comes to writing a winning proposal.

Do consider properties that have been slow to move. Even if some bank-owned homes in Salt Lake City are flying off the market after multiple offers, properties with a history of failing to sell can be your ripest targets. Don’t automatically be put off by the prospect of homes that clearly need some repairs. It may be possible to still save handsomely after adjusting for refurbishment and maintenance.

If you find a bank-owned home with potential, it’s important to steel yourself for the possibility of being outbid by a less cautious buyer. If you’re also prepared to take your time – to really play hardball with the bank — you may lose any given property, but are in the right frame of mind to make the most of a Utah bank-owned home opportunity.

Whether you’re looking for a bank-owned home in Salt Lake City and Beyond – or just a great property – I’m here to help my buyers get the best deal possible!